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World Class Marketers

Your place to learn how to do great marketing

Do you want to become a marketing expert? Great, me too. I analyze examples of world-class marketing each week to learn from them. And don't worry: It is not going to be a boring lecture; we are trying to have fun with it. Subscribe to the newsletter and join us on our way to becoming world-class marketers!

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Featured Post

Sydney Sweeney x Dr. Squatch: Marketing in perfection

Sydney Sweeney x Dr. Squatch: Marketing in perfection I am back after a few stressful weeks. Usually, it is hard to come up with new ideas after taking a little break. But sometimes, a thing comes around and slams you in the face, and you just have to talk about it. And this just happened. A few days ago, I stumbled upon a recent example of truly world-class marketing. I already like Dr. Squatch's ads. I liked the theme so much that they convinced me to buy from them. But one of their newest...

about 2 months ago • 3 min read
Rolex watch

Issue #4 Price for branding: How Rolex stayed successful Rolex stands for wealth and class. If you are lucky enough to own one of those watches, you probably have quite some money. Rolex is the definition of a status symbol and has remained successful since being founded in 1908. During this time, the watch industry underwent a couple of changes. Nowadays, we have cheap watches with all kinds of features. We even have smart watches for relatively affordable prices. But even throughout that,...

3 months ago • 3 min read

Issue #3 How to successfully become a meme? The case Supreme The brand Supreme is notorious. Everybody knows it. Me, too, and I have no idea how their clothes look exactly. I'm not even interested in fashion, but I still know Supreme. Why? Because Supreme is a Meme—and not just because it rhymes nicely. So, let's look at how Supreme became a meme, how it benefitted their success, and how our brands can become memes without being cringe-worthy. For the purpose of this article, I had to...

3 months ago • 4 min read

How did AG1 manage to be worth more than the Broccoli market? AG1 by Athletic Greens. If you have listened to any podcasts in the last couple of years, then you probably have heard of them—a greens supplement in Pulver form that claims to cover your fundamental nutritional needs. I am not here to argue their claims but to break down how a greens supplement became more successful than broccoli. You don’t believe me? According to Statista.de, the worldwide broccoli market lies at around 1.07...

3 months ago • 4 min read
a man in a deadpool costume with a knife in his hand

Issue #1 What makes Deadpool's marketing so genius? https://www.disney.ph/movies/deadpool-and-wolverine Deadpool and Wolverine are now in cinemas, and like the previous movies, they were a huge success. In my opinion, this is not surprising because the marketing campaign around this movie was also a huge success. The trailers and promotional clips gained millions of clicks on YouTube. But what makes Deadpool's marketing so successful, and what can we learn from that? Reasons for the success...

4 months ago • 3 min read